Shrewsbury’s Harry Roberts, a 12-year-old with a lifelong passion for mountain biking, has transformed his hobby into a business with the launch of his new clothing brand, Crank Heaven.

The young entrepreneur has created a range of mountain biking T-shirts, hoodies, and jerseys, all featuring designs he developed himself.
He’s also been meticulous about sourcing the clothing to ensure fellow riders have comfortable and practical gear.
“I’ve been riding since I was three on a balance bike,” Harry said, highlighting his deep connection to the sport. He is a familiar sight on the trails, frequently riding in Shrewsbury and venturing to popular spots like Llandegla and Cannock Chase.
To kickstart his new venture, Harry is offering a personal delivery service for local customers. Anyone living in the SY1, SY2, or SY3 postcodes will receive their orders free of charge, hand-delivered by Harry himself.
You can find out more about Harry and his new business by visiting the Crank Heaven website at crankheaven.co.uk.