Privacy Policy

Welcome to our Privacy policy page, this information is important as in order to use Shropshire Live you are accepting and consenting to the practices described in this Privacy Policy and our Cookie Policy.

Privacy Policy

Who we are

Shropshire Live LLP is an independent Shropshire based media company that supplies news and entertainment information in an online only format.

The website address is

Shropshire Live is owned and operated by Shropshire Live LLP which is a company Registered in England and Wales: Company No. OC345984

You can find contact details and more information about us on our About Us page.

What personal data we collect and why we collect it

Your privacy is important to us and so we have minimised the amount of data we collect. When data is collected, for instance, in order to run a competition, it will be clearly explained on that page what we do with your data, you can also read more in our Terms and Conditions here.

In order for us to operate, we sell advertising space across Shropshire Live, this creates our revenue and lets us provide Shropshire with a free to use service. By using Google Analytics we can provide our clients with basic data about our users, this data is collected in the form of a Cookie.

By using the site you agree to our Cookie Policy which is available here.

You have the option to turn off the collection of Cookies, but this may effect your user experience. For example your device is able to store some information from the website in order to speed up the display when you visit.

We deliver our advertising to you via Google Ad Manager, this also collects data and uses Cookies that are stored on your device.


Shropshire Live does not enable users to comment on articles, this eliminates any need to collect information that maybe intrusive, such as an IP address or email address.

Users are encouraged to comment on articles on other platforms they maybe registered with such as Facebook, which has a different Privacy Policy.

You will agree to this by signing up with that platform, so be sure to read the user agreement terms.

Contact forms

Shropshire Live on occasions uses a form to make contact with us, these easy to use forms make it more simple for you to contact us or submit your data to us in a readable format, for example entering a competiton we are running.

Any data submitted is used solely for purpose submitted to make contact with you or enter your details into a competition, full details will be given of the period your data is stored with us on the page.

For example: our normal procedure in running a competition is to retain your details in a secure database during the running of the competition, once the competition has closed the winners details are passed on to the third party who we are working with who then contacts the winner directly. All other entrants details are then deleted within 30 days.

Most of our competitions will ask for your name, email address and a postcode. If other details are requested it will be clearly displayed on the page.

No details submitted will be used for marketing purposes.


This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.

We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Please read our Cookie Policy page here.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

We embed content from the following Third Parties and you can view their Privacy Policies here:

You should be aware of these privacy policies should you decide to interact with this content.

External Links

Throughout the site articles may contain links to other websites, these are marked in green text, links can are used to provide users with more information. Some articles are paid for by advertisers which may contain links to that business or service. We follow Google’s Good practice guidelines and make it clear to the reader that the article is “Featured Content”

By clicking on the link you will be taken to the new website in a new browser, that site would have its own Privacy Policy which you should read and agree to. Being a responsible publisher we make sure that links to Third-Party sites are valuable and credible. In the rare occurrence that you find a link that is broken or not up to our standards, we encourage you to contact us with details so we can rectify.


As mentioned above Shropshire Live uses Google Analytics, this service transmits website traffic data to Google servers in the United States. We use these data reports provided by Google Analytics to help us understand the usage of the site and how our pages are being consumed.

We also use this data to let our advertisers know how many people are viewing the site and what pages or sections interest them. This vital data also lets us make improvements to the website and provide more appropriate content for our Shropshire readers.

Google Analytics does not identify individual users or associate your unique IP address with any other data held by Google.

Google collects this data via Cookies, you can find out more about these industry standard small text files by reading our Cookie Policy.

You can also opt out of this by using the following link:

You can find out more about how Google collects your data by reading their privacy policy here:


Shropshire Live users 1&1 IONOS Inc to host the website,

1&1 IONOS Inc is an Internet web hosting company based in Germany, 1&1 IONOS Inc uses technical cookies in order for the website to be correctly delivered to you.

The data 1&1 IONOS Inc uses includes:

  • IP address and host name
  • Access time
  • Browser used by the visitor
  • Operating system used by the visitor
  • Origin link or URL
  • Search machine used, including used keywords
  • Length of access
  • Number of pages accessed
  • Last page opened before leaving the site

You can find out more here:

Who we share your data with

Shropshire Live uses Google Adsense to deliver its advertising, this is a vital part of the site and by viewing our advertising it keeps our website running and lets us provide our service free of any charges to readers.

You can find details of this by using the following link:

Contacting Us

If you have any questions about you privacy while using Shropshire Live please contact us via:

You will find other ways to contact us here.