A specialist doughnut store selling up to 20 different flavours, alongside speciality tea, coffee and hot chocolate is to open in Shrewsbury this week.
Planet Doughnut started life as a means of putting its creator’s baking skills to good use and make some extra money whilst on maternity leave and has enjoyed phenomenal growth.
Duncan and Sam McGregor launched the business from their garage at home in October 2017, however demand for their handcrafted doughnuts was such that they quickly needed to upgrade their machinery to keep up with orders. Before long it became apparent that to realise the full potential of the business, dedicated premises would be required.
Duncan said: “Whilst we hadn’t made a doughnut in our lives before, Sam has always been a natural baker and I love experimenting with different flavours, plus we’re both big fans of doughnuts! So, whilst Sam was on maternity leave after having our son Kai, we decided to give it a go!
“We could never have anticipated just how popular our doughnuts would be and whilst making customer deliveries we were soon being asked where our shop was. This made us realise that was the natural next step in the growth of Planet Doughnut and so the search began for suitable premises.
“Taking the decision to open a physical shop so soon after launching the business meant we needed somewhere that ticked all the right boxes to mitigate any risk. High footfall and an attractive shop needed to be coupled with a large enough kitchen to meet the demand for our doughnuts and being located near to the Quarry Park, the Sixth Form College and with ample nearby carparking, this particular shop possessed all the must-have features and oozed charm!”
Duncan and Sam enlisted the support of Adam Davies and David Raymont at FBC Manby Bowdler, following a recommendation from a mutual business contact, and Adam comments on what it’s been like to support the new business launch its first shop:
“Duncan and Sam have taken a bold and ambitious step forward in order to realise the potential of their new business and it’s been a pleasure to support them through this process. With three full-time jobs being created with immediate effect, I don’t doubt that this is just the start of a very successful future for the business.”
Planet Doughnut will open its new store located on Claremont Hill on Friday 11 May.
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