Customers can now collect vouchers in-store and help registered schools, groups and clubs across Shropshire receive equipment and experiences. The scheme has launched seven months ahead of key changes to the national curriculum on cooking and healthy eating, where all pupils between the ages of seven and 14 are to be taught cookery from September.
To support these key changes, over 100 new cookery and nutrition toolkits have been added to the range of sports and cooking equipment on offer as part of the voucher exchange for schools, Scouts and Guide groups and clubs. Meanwhile, teacher resource toolkits, developed in collaboration with the British Nutritional Foundation and the Department of Education, will equip school children with the materials, ingredients and knowledge to learn the skills to lead healthier lives.
Sainsbury’s Telford, Bridgnorth, Shrewsbury, Oswestry and Welshpool customers have until 20th May to collect vouchers and Active Kids Ambassador David Beckham said: “Helping kids in Shropshire area to understand why being active and eating healthily is really important, which is why I am proud to announce that Sainsbury’s Active Kids collection is now open.
“There are more ways than ever for schools, clubs and organisations to use their Sainsbury’s Active Kids vouchers – with loads of food and exercise equipment available – it’s time to get collecting in Shropshire.”
To celebrate the 10th year of Active Kids, registered schools, groups and clubs across Shropshire can create their order wishlist online by Friday 28 February, to be one of 32 organisations across the UK in with a chance of winning their wishlist. Meanwhile, customers can also nominate an organisation online to win their wishlist too.
Also, organisations that register their 2014 order online by Wednesday 16th July and have sent their vouchers and order form by Wednesday 18th July will be entered into a prize draw, where one organisation will win their order and have it delivered by Active Kids Ambassador Ellie Simmonds.
Sainsbury’s Telford Store Manager Rob Hillman added: “Throughout the last 10 years, our customers have played a key part in helping young children understand cooking and healthy eating from a young age With lots of great incentives this year and a greater focus on healthy eating and nutrition, we hope all of our registered schools, groups and clubs across Shropshire have fun collecting over the next few months.”
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