Work has been completed on major new showrooms and service facilities for Shukers Land Rover at Ludlow following a £3.5 million investment.
The family-owned firm recently sold its Shrewsbury dealership to concentrate on creating the latest ‘corporate identity’ Land Rover centre to cover south Shropshire and the Marches.
Head of business, Joe Barney, said: “This new centre in Parys Road is one of the first in the UK to conform to the ‘Arch Concept’ designated for all Land Rover retailers by 2018 and will perfectly showcase our full range of vehicles, together with offering the latest technology in service and support facilities.
“I have lived in Shropshire for many years now, previously in Leominster, so know this area well, having started my career helping out as a Saturday job. I then became an apprentice in the parts department, moving on through sales to attain my current position as head of business here, so it is especially pleasing for me personally to be covering Shropshire, Mid Wales and parts of Herefordshire with the iconic Land Rover brand.
“Shukers Land Rover has consistently been voted in the top ten of UK dealerships for customer service and the team we have here in Ludlow is very keen to maintain those high standards for both current and new customers alike.
“Our previous Land Rover premises, just 200 yards away opened in 1991 and had a turnover of £8 million at that time, but as the Land Rover product range has expanded and through consistent investment, strong customer loyalty and business achievement we have grown to a turnover of £20 million per annum. We employ 25 staff now having started with eight in 1991 and we are consistently reviewing our staffing levels to meet the needs of our customers and to maintain our high levels of business standards.”
Local MP Philip Dunne, commented: “I was on hand to cut the first turf at the site of Shukers’ new showroom and maintenance centre in Parys Road last year, so it’s very pleasing to see this project coming to fruition and I wish the business every success.
“This £3.5 million investment is indicative of business confidence in the south Shropshire economy and will hopefully promote further jobs and growth in the Ludlow area. It is vital the Government continues to implement a business-friendly, jobs and growth focused agenda, to deliver a stronger economy for people in the Ludlow constituency.”
Shukers also has Subaru, SsangYong and Isuzu dealerships at Vanguard Way in Shrewsbury and at Holyhead Road, Ketley, Telford.
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