Jan Minihane, of the Net Advantage, has warned firms that posting pages purely to attract hits in order to boost their ranking will prove counter-active in the long-term, and has stressed the importance of producing interesting, compelling content.
Jan explained: “Businesses that simply want to gain a certain amount of interaction to boost their Facebook visibility need to seriously take into account what its customers are thinking, and whether they are providing sustainable information and content of value that actually provides interest to their audience and enhances their brand.
“Posting updates that start with ‘like this post if…’ or similar, may initially gain more interaction than usual, but only for a short while, until the customer – seeing the same things posted again and again – gets bored, and may think twice about the products that are actually on offer. It showcases a lack of creativity, whereas posting informative posts on Facebook that actually provide useful content can keep people interested and ensure they keep on reading.
“Social media managers need to have a good think about mixing Facebook posts up so that their corporate pages appeal to users in the long-run. They need to think about what users really want from their account, and to do this they should take it back to the basics – focusing on interesting, refreshing content that adds genuine value to their stream.”
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