Ludlow Gin wins four medals at London Spirit Competition

Wardington’s Ludlow Gin is celebrating after winning four medals in the London Spirit Competition earlier this month.

Wardington’s Original Ludlow Gin
Wardington’s Original Ludlow Gin

Ludlow Gin won 3 silver and 1 bronze medals for its new products, the ultimate seal of approval in the global spirits industry at the 3rd London Spirits Competition, which took place in London on July 6.

In order to receive this distinction, Ludlow Gin needed to score highly in three different categories: Quality, Value and Packaging.

In contrast to other spirits competitions, where distilling ability and technical expertise sometimes receive primary consideration at the expense of drinkability, the goal of the London Spirits Competition was to award and celebrate the spirits that spirits drinkers actually want to buy, whether at a retail store or ordering off the menu at a London restaurant.

According to CEO Sid Patel of event organizer Beverage Trade Network, “When looking at spirits brands consumers are looking for value and experience. So, at the London Spirits Competition, we feel that it is important to look at the elements of the product that contribute to that – of course there is quality, but also critically appearance and overall value.”

The judging panel consisted of spirits industry experts with commercial buying responsibility. This ensured that all spirits selected as winners in the competition were exactly the types of spirits that are favored by both the spirits trade and the end consumer.

Spirits were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 & 75.

“The authority that an award from the London Spirits Competition brings, comes from the power of being judged across quality, value and appearance, the high quality of the judges and the intensely competitive product set. We are extremely delighted that our gins and liqueurs performed so well.” said Shaun Ward, master distiller of Ludlow Gin. “These medals demonstrate that we are making premium spirits that bar managers and mixologists want to use and discerning drinkers will enjoy.”

Chris Pritchard
Chris Pritchard is Editor of Shropshire Live and lives in Shrewsbury. You can contact Chris by emailing chris.pritchard@shropshirelive.com or call 01743 818 095.
Advertise with us for £50 per week

Advertisement Feature

Have you future proofed your business?

Preparing your business for the future is as important as focussing on the here and now.
- Advertising -
Advertise with Shropshire Live for £50 per week
A firefighter works to remove the broken glass panel. Image: Craig Jackson / @SFRS_cjackson

Shrewsbury town centre road closed as glass falls from shopping centre

A Shrewsbury town centre road was closed to traffic and pedestrians today after glass fell from a panel at the rear of the Darwin Shopping Centre.

Man charged with Telford assault

A man has been charged with assault after an attack that took place in Arleston in Telford on Sunday. The incident occurred at around 1.30pm on Sunday 20 September...

New drive-in mobile testing unit to open in Telford

A coronavirus drive-in mobile testing unit is set to open in Telford and Wrekin at Randlay Valley Car Park today.
Shropshire Academy cricketers line up in their new training kit with Brad Thornton, front left, the NBC Group’s head of purchasing, and company director Peter Thornton

Shropshire’s Academy cricketers receive new training kit thanks to the support of NBC Group

Promising cricketers representing Shropshire County Cricket Club’s Academy have a smart new training kit thanks to the generous sponsorship of a county company.

Match Report: Shrewsbury Town 3 – 0 Newcastle United U21

Shrewsbury Town begin their EFL Trophy campaign with a convincing win against Newcastle United’s U21 side.

Match Preview: Shrewsbury Town V Newcastle United U21

Shrewsbury Town open their EFL Trophy campaign with a home match against Newcastle’s developmental side.
- Advertising -

New website service to help small businesses compete online

Professionally-built websites are set to become an affordable option for small businesses thanks to Telford website experts.
Charlotte Rogerson

New partner appointed at Berrys Shrewsbury office

Property, business and planning firm Berrys has appointed a new partner at its Shrewsbury office.
Reech Head of Design Adam Preece with Simon MacDonald

Reech Media launches new website and branding for Ultimate

Reech Media has launched a new brand and website for Shrewsbury based fitness and events company, Ultimate.
The pop-up shop at the Greenhous West Midlands Showground is open this weekend

Rural Charity creates giant pop-up shop

Shropshire’s Rural Charity has created a pop-up shop at the Greenhous West Midlands Showground to help clear some of the donations it has received.
Penelope Timmis

Shropshire Artist’s work included in prestigious Royal Academy event in London

A professional Shropshire artist has had her work auctioned at the annual Private View of the Royal Academy Summer Exhibition in London this September.
Breakfast presenter James Levett (left) in the Gorgeous FM studio

New LGBTQA+ radio station prepares to launch across Shropshire

A brand new LGBTQA+ radio station is set to launch on digital radio across Shropshire later this month.
- Advertising -
The Iron Bridge will be illuminated on both Saturday and Sunday evening

Iron Bridge and the Gorge to be lit up this weekend

As part of the popular “Festival of Imagination”, people can see a ‘night of light’ in Ironbridge this weekend, celebrating the area’s World Heritage Site status.
Jan Park, Vice Chair, in her studio

Art trail extended with new exhibition after record-breaking year

The Secret Severn Art Trail is being extended with an exciting new exhibition after the number of visitors and sales of artists’ work for the 10-day event broke all previous years’ records.
Traders in around The Square have said the music has been a great success

Music in The Square extended into September

Live music in the centre of Shrewsbury has been declared an outstanding success, with the scheme being extended into September.
Karen Lee and Sian Ryan of The Walnut celebrating the awards

Wellington’s Walnut wins national award

Staff at a Wellington restaurant are celebrating after hearing it has won two top accolades.
Beth Heath of Shropshire Hamper Company

New hamper company celebrates great Shropshire food

Shropshire Festivals are bringing local food companies together with the launch of the Shropshire Hamper Company in time for Christmas gift buying.
The Furnace Kitchen

Furnace Kitchen wins major award

The Ironbridge Gorge Museum’s Furnace Kitchen run by celebrity chef Marcus Bean has scooped a major award.
- Advertisment -

Advertisement Feature

Weather

Shropshire
few clouds
12.1 ° C
12.8 °
11.1 °
58 %
10.3kmh
20 %
Fri
12 °
Sat
11 °
Sun
12 °
Mon
18 °
Tue
14 °
- Advertisment -
- Advertisment -

Latest Articles

- Advertisment -