The Shropshire Ice Cream company are expanding their range to include a vegan offering.
With 3.5 million people currently identifying as vegan in the UK the ice cream maker has diversified to remain relevant within a changing marketplace.
The company has grown considerably in the last few years, moving from owner Pat Parkes’ kitchen, in to a unit on Stafford Park in Telford four years ago.
Core to the business is Pat’s belief in creating delicious ice cream without any of the additives normally used to make it. She strives to source her ingredients locally and responsibly, and above all makes sure her products are only made from natural ingredients with no additives or gums.
Pat Parkes comments, “The decision to introduce a vegan range was based on what the customers were asking for, and not just to jump on the vegan bandwagon. To perfect the recipe wasn’t just about taking out the dairy, it meant making sure the new ingredients were natural and ethical, which is why it contains coconut oil instead of palm oil.”
The new vegan ice cream will come in a variety of flavours including chocolate, roasted strawberry and salted caramel. The launch date for the vegan range is the 13 April 2019.
Alongside the launch of the vegan range, the company will also be developing new retail tubs for sale in farm shops and expanding the number of fine dining establishments they supply to. They have invested in new machinery to expand production, and their unmistakable vintage yellow and pink caravans will be touring Shropshire’s festivals this summer.