West Midlands Ambulance Service

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PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
anj	3 months	No description
CONSENT	16 years 7 months 22 days 12 hours	No description
GoogleAdServingTest	session	No description
i	1 year	The purpose of the cookie is not known yet.
u	1 year	The purpose of this cookie is targeting and marketing.The domain of this cookie is related with a company called Bombora in USA.
_gat_gtag_UA_9891510_1	1 minute	No description
__tad	10 years	No description

Performance

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Cookie	Duration	Description
d	3 months	This cookie tracks anonymous information on how visitors use the website.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
ab	1 year	This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
CMID	1 year	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
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CMST	1 day	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
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gadsTest	session	Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
Gtest	4 years 8 months 16 days 21 hours	This cookie is used for collecting user behaviour and action on the website to optimize the website. It also helps Google Ads and Google Analytics to compile visitor information for marketing purposes.
id	1 year 1 month	The main purpose of this cookie is targeting and advertising. It is used to create a profile of the user's interest and to show relevant ads on their site. This Cookie is set by DoubleClick which is owned by Google.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
KADUSERCOOKIE	3 months	The cookie is set by pubmatic.com for identifying the visitors' website or device from which they visit PubMatic's partners' website.
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mc	1 year 1 month	This cookie is associated with Quantserve to track anonymously how a user interact with the website.
mdata	1 year 1 month	The domain of this cookie is owned by Media Innovation group. This cookie registers a unique ID used to identify a visitor on their revisit inorder to serve them targeted ads.
NID	6 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
ov	1 year 1 month	This cookie is set by the provider mookie1.com. This cookie is used for serving the user with relevant content and advertisement.
pxrc	2 months	The purpose of the cookie is to identify a visitor to serve relevant advertisement.
rlas3	1 year	The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
uid	1 year 1 month	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
uuid	3 months	To optimize ad relevance by collecting visitor data from multiple websites such as what pages have been loaded.
uuid2	3 months	This cookies is set by AppNexus. The cookies stores information that helps in distinguishing between devices and browsers. This information us used to select advertisements served by the platform and assess the performance of the advertisement and attribute payment for those advertisements.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
na_id	1 year 1 month	This cookie is set by Addthis.com to enable sharing of links on social media platforms like Facebook and Twitter
na_rn	1 month	This cookie is used to recognize the visitor upon re-entry. This cookie allows to collect information on user behaviour and allows sharing function provided by Addthis.com
na_sc_e	1 month	This cookie is used to recognize the visitor upon re-entry. This cookie allows to collect information on user behaviour and allows sharing function provided by Addthis.com
na_sr	1 month	This cookie is set by Addthis.com. This cookie is used for sharing of links on social media platforms.
na_srp	1 minute	This cookie is used to recognize the visitor upon re-entry. This cookie allows to collect information on user behaviour and allows sharing function provided by Addthis.com
na_tc	1 year 1 month	This cookie is set by the provider Addthis. This cookie is used for social media sharing tracking service.
ouid	1 year 1 month	The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
GPS	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
__gads	1 year 24 days	This cookie is set by Google and stored under the name dounleclick.com. This cookie is used to track how many times users see a particular advert which helps in measuring the success of the campaign and calculate the revenue generated by the campaign. These cookies can only be read from the domain that it is set on so it will not track any data while browsing through another sites.

West Midlands Ambulance Service

Teenage pedestrian airlifted to hospital following collision in Telford

Cyclist injured in collision at roundabout on A5 near Shrewsbury

Man and girl die and two teenage boys injured in Telford collision

Two casualties taken to major trauma centre following collision in Buildwas

Five injured in collision at Llynclys Crossroads

Motorcyclist dies in collision on A442 at Waters Upton

Person rescued from River Severn in Ironbridge

Two taken to hospital following property fire in Telford

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