Cookie Policy

About this cookie policy.

This Cookie Policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences.
For further information on how we use, store and keep your personal data secure, see our Privacy Policy. You can at any time change or withdraw your consent from the Cookie Declaration on our website.
Your consent applies to the following domains:

You can access these options at any time when using the site at the footer of the page and clicking the link labelled: Cookies Policy.

The cookie control popup will reappear and you can adjust your cookie consent options.

What are cookies?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide a better user experience, and understand how the website performs, and to analyse what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses cookies first-party and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data. The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.


By visiting the following types of cookie may be created and stored on your computer:

  • Anonymous analytics cookies
  • Social sharing cookies
  • Ad serving and management cookies
  • Third-party advertising cookies

What types of cookies do we use?

The cookies used on our website are grouped into the following categories.
The below list details the cookies used in our website.
viewed_cookie_policyThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
PHPSESSIDThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
JSESSIONIDUsed by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
iThe purpose of the cookie is not known yet.
uThe purpose of this cookie is targeting and marketing.The domain of this cookie is related with a company called Bombora in USA.
anjNo description
__tadNo description
CONSENTNo description
GoogleAdServingTestNo description
_gat_gtag_UA_9891510_1No description
dThis cookie tracks anonymous information on how visitors use the website.
YSCThis cookies is set by Youtube and is used to track the views of embedded videos.
uidThis cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
VISITOR_INFO1_LIVEThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
rlas3The cookie is set by The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
uuidTo optimize ad relevance by collecting visitor data from multiple websites such as what pages have been loaded.
pxrcThe purpose of the cookie is to identify a visitor to serve relevant advertisement.
abThis domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
uuid2This cookies is set by AppNexus. The cookies stores information that helps in distinguishing between devices and browsers. This information us used to select advertisements served by the platform and assess the performance of the advertisement and attribute payment for those advertisements.
CMRUM3This cookie is set by Casalemedia and is used for targeted advertisement purposes.
DSIDThis cookie is setup by This cookie is used by Google to make advertising more engaging to users and are stored under It contains an encrypted unique ID.
idThe main purpose of this cookie is targeting and advertising. It is used to create a profile of the user's interest and to show relevant ads on their site. This Cookie is set by DoubleClick which is owned by Google.
mdataThe domain of this cookie is owned by Media Innovation group. This cookie registers a unique ID used to identify a visitor on their revisit inorder to serve them targeted ads.
ovThis cookie is set by the provider This cookie is used for serving the user with relevant content and advertisement.
GtestThis cookie is used for collecting user behaviour and action on the website to optimize the website. It also helps Google Ads and Google Analytics to compile visitor information for marketing purposes.
frThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
test_cookieThis cookie is set by The purpose of the cookie is to determine if the user's browser supports cookies.
IDEUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
NIDThis cookie is used to a profile based on user's interest and display personalized ads to the users.
CMIDThe cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
CMPSThis cookie is set by Casalemedia and is used for targeted advertisement purposes.
KTPCACOOKIEThis cookie is set by for the purpose of checking if third-party cookies are enabled on the user's website.
mcThis cookie is associated with Quantserve to track anonymously how a user interact with the website.
KADUSERCOOKIEThe cookie is set by for identifying the visitors' website or device from which they visit PubMatic's partners' website.
CMPROThis cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMSTThe cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
gadsTestSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
na_tcThis cookie is set by the provider Addthis. This cookie is used for social media sharing tracking service.
na_idThis cookie is set by to enable sharing of links on social media platforms like Facebook and Twitter
ouidThe cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites.
na_rnThis cookie is used to recognize the visitor upon re-entry. This cookie allows to collect information on user behaviour and allows sharing function provided by
na_srThis cookie is set by This cookie is used for sharing of links on social media platforms.
na_srpThis cookie is used to recognize the visitor upon re-entry. This cookie allows to collect information on user behaviour and allows sharing function provided by
na_sc_eThis cookie is used to recognize the visitor upon re-entry. This cookie allows to collect information on user behaviour and allows sharing function provided by
_gaThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gidThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
__gadsThis cookie is set by Google and stored under the name This cookie is used to track how many times users see a particular advert which helps in measuring the success of the campaign and calculate the revenue generated by the campaign. These cookies can only be read from the domain that it is set on so it will not track any data while browsing through another sites.
GPSThis cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location

How can I control the cookie preferences ?

You can manage your cookies preferences by clicking on the “Settings” button and enabling or disabling the cookie categories on the popup according to your preferences. Should you decide to change your preferences later through your browsing session, you can click on the ” Cookie Policy” link located on the footer of your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more out more on how to manage and delete cookies, visit,

Shropshire Live and cookies

Most web browsers are initially set up to accept all cookies, but you may be able to configure your browser to refuse all cookies or to warn you when a cookie is being set. Read more about this below in Cookie control on your device. Websites you visit should ask you to make a decision about accepting, rejecting, or choosing which cookies to use, this is required under GDPR regulation. This is why you will see a popup option when you visit Shropshire Live, yes we know it can be annoying, but it also important that you understand what cookies are and what consent you as a user want to give. Some Shropshire Live features and services may not work properly if cookies are disabled and may affect your user experience, if, for example, the advertising cookies are declined -we are unable to serve advertising to you, which is how revenue is generated to enable Shropshire Live to operate.

Any changes to this policy will be posted here. Shropshire Live LLP reserves the right to vary this Cookie Policy from time to time and such changes shall become effective as soon as they are posted. Your continued use of the Website constitutes your agreement to all such changes.

Here are some of the third-party services we use that may use cookies:

Google Analytics

Shropshire Live uses Google Analytics on its website, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyse how users use the Site. The information generated by Google’s cookies about your use of the Site (including your IP address) is anonymous and will be sent to Google and held on Google’s servers in the USA in accordance with Google’s privacy policy (available at

* Please note that Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

Ad serving cookies

We Use Google Adsense – Google Ad Manager to serve our adverts.

The cookie does not collect personal information of any sort, just three ad related parameters to help the ad server:

  • It shows what adverts each user has viewed.
  • Shows you where the ads were located that the user viewed.
  • Limits the number of times a user sees a particular ad.

Third party adverts

Some adverts you see on Shropshire Live are generated by third parties.

Some of these third parties use their own anonymous cookies to track how many people have seen a particular advert or to track how many people have seen it more than once.

The companies that generate these cookies have their own privacy policies, we have no access to read or write these cookies.

Third-party Social Media Cookies

Social sharing, video and other services we offer are run by other companies. These companies may drop cookies on your computer when you use them on our site or if you are already logged in to them.

Find out more about specific services that we may use and their use of cookies:
Facebook’s data use policy;
Twitter’s privacy policy;
YouTube video player cookie policy: (Google’s standard terms).

Cookies on websites we link to

Please note that our business partners or other websites that may be accessible via the site may also use cookies, over which we have no control. You should check the privacy and cookies policies posted on the relevant third-party websites for further information on such cookies (including details of how to reject or delete such cookies).

Cookie control on your device

These links explain how you can control cookies via your browser – remember that if you turn off cookies in your browser then these settings apply to all websites:

Internet Explorer (this page links to further information for different versions of IE the mobile version is at


Safari: (or for mobile versions)