The new site, which is being launched next week, forms part of the Safer Roads Partnershipâ€™s â€˜Community Concernâ€™ site programme which responds to community requests for speed enforcement. Speed data collected by the Safer Roads Partnership shows that there is a compliance problem on the road with over half of all vehicles (57%) exceeding the 30mph speed limit and 15% travelling above 38.2mph.
Concerns have been raised by local residents about traffic speeds along the road with Oakengates Town Council and the Traffic Management team at West Mercia Police and. In response to these concerns, a new site where a mobile speed camera will operate from is being launched to improve driver compliance with the speed limit. The Local Policing Team has also distributed wheelie bin stickers to residents, which they have attached to their bins, to remind drivers that Holyhead Road is a 30mph and to encourage them to slow down.
Katy Jenkins of the Safer Roads Partnership in West Mercia said: â€œThe aim of the Community Concern enforcement programme is to respond to requests from local people for speed enforcement. We regularly receive requests from local people for action to be taken against speeding drivers especially in 30mph zones. Residents living on Holyhead Road have told us that they are worried about the number of drivers exceeding the 30mph limit and in response to this we are introducing a new speed enforcement site on road.â€
It is hoped that the mobile speed camera will encourage greater compliance with the 30mph speed limit and improve the safety of the road for local residents and drivers using the route. The site will be operational for a minimum period of six months and data will be collected during this time to assess the impact of enforcement on speeds and driver behaviour.