Shrewsbury Ambassadors scheme proves a success

A town ambassadors scheme launched to help tourists get the most from their visit to Shrewsbury has been hailed a great success – with organisers calling for more volunteers to get involved. 

Maggie Love is one of the volunteers at the centre of the scheme’s success
Maggie Love is one of the volunteers at the centre of the scheme’s success

The first Original Shrewsbury Ambassadors hit the streets earlier this summer using their extensive knowledge of the town to answer questions from tourists and guide them to places of interest. 

It was launched by Shrewsbury Business Improvement District (BID), supported by Shrewsbury Tourism Association, with the aim of enhancing the visitor experience of tourists to the town. 

Stephanie Mansell-Jones, business liaison at Shrewsbury BID, said: “The scheme has been running for a number of weeks now and has been hugely successful. 

“It has been well received by locals and visitors alike and offers an extremely useful point of contact for people wanting to learn more about our wonderful town. 

“There is so much history to Shrewsbury, so many places of interest, and we want to make sure tourists get to see everything they want during their stay and have information on hand to fill in the blanks courtesy of our well-informed ambassadors. 

“Our ambassadors have been meeting, talking to and helping visitors from all over the world during the past weeks and have been extremely useful in raising the profile of Shrewsbury.  

“In helping some of the many thousands of visitors we get each year, they are providing an essential service and hopefully encouraging people who have been well looked after during their stay to return again in the future.  

“We are now looking for more volunteers who can join our ambassador ranks for the rest of the summer and are already considering expanding the scheme next year.” 

Stephanie said lead ambassadors Maggie Love and Beverley Baker had been at the centre of the scheme’s success. 

Beverley said: “The response to our ambassadors out on the streets has been amazing and we have had visitors say how much they appreciate having someone polite and helpful on hand to help them enjoy their visit.” 

Maggie said: “You need to generate a warm and friendly feeling being an ambassador and we have been fortunate with the volunteers we have had to kick off the scheme. I would like to see us expand what we do in the future and have more ambassadors on the streets over longer periods of time.” 

Ambassadors need to be bright, cheerful and helpful, and organisers are looking for volunteers to commit to the scheme for one or two days a week. Training is available from Shrewsbury Town Guides and there is an ambassador coordinator in place to oversee the scheme. 

For more information about becoming an ambassador, visit or call 01743 358626.

Shropshire Live
Shropshire Live has been providing Shropshire with independent news and entertainment since 2009. Send us your news to or call 01743 818 095. For advertising information call Fiona on 01743 816 817.
- Advertising -

Featured Articles

aico new build

Aico Open Day to welcome local community and employees

Aico, the Market Leader in domestic Smoke and Carbon Monoxide Alarms, will be relocating in October 2019 to a brand-new purpose-built three storey building in Oswestry.
Summer in Shropshire

Things to do this Summer in Shropshire

There is so much going on across Shropshire this Summer, here are some events and things to do to get you out and about across our county.

Four arrested in Telford as part of crime crackdown

Four people were arrested in Telford early this morning as part of a crime crackdown.

Sky ceilings to help improve patient experience at PRH

Five stunning sky murals are to feature on two wards at the Princess Royal Hospital in Telford to improve care for patients.
The robbery took place at a cashpoint outside the TSB Bank in Wellington. Photo: West Mercia Police

Elderly man robbed whilst using cashpoint in Wellington

Police are investigating after an elderly man was robbed whilst using a cashpoint in Wellington on Thursday afternoon.

Match Report: Shrewsbury Town 0 – 0 Rochdale

Neither side were able to break the deadlock as Shrewsbury Town and Rochdale played out a goalless draw.

Match Preview: Shrewsbury Town v Rochdale

Shrewsbury Town will be looking to avenge their heavy cup defeat when they welcome Rochdale tomorrow.
Shropshire’s Academy side line up before their most recent match at Cheshire last month

Shropshire Academy cricketers looking forward to playing at the home of Worcestershire CCC

Coach Ian Roe insists the opportunity to play at the home of Worcestershire County Cricket Club this weekend is an exciting prospect for Shropshire’s Academy side.
- Advertising -
A new campaign will promote independent traders on Wyle Cop

Shrewsbury retailers join forces to promote independents

A new campaign promoting one of Shropshire’s most famous shopping streets is being launched.
Mariella Frostrup and Robin Morris cutting the 150th anniversary cake

Show is summer centrepiece for Morris & Company’s year of celebration

Shrewsbury Flower Show was the dazzling centrepiece of summer celebrations to mark the 150th anniversary of Morris & Company.
Nick Lovett believes he may have a stylish answer to help people in Birmingham and London avoid congestion, charges and rising travel costs

Shropshire entrepreneur gets on his bike to offer solution to congested cities

A Shropshire entrepreneur believes he may have a stylish answer to help people in Birmingham and London avoid congestion, charges and rising travel costs.
Horatio’s Garden Oswestry was created by acclaimed garden designer and Gardeners’ Question Time panellist, Bunny Guinness. Photo: Mandy Jones

Horatio’s Garden Oswestry seeks volunteers

UK charity Horatio’s Garden are looking for volunteers to join their new, friendly team at their recently opened Oswestry garden.
Sally Raw Rees during her skydive in Tilstock, Whitchurch

Fearless fundraiser takes part in charity skydive

Fearless fundraiser Sally Raw Rees has raised over £900 for Age UK Shropshire Telford & Wrekin by turning her skydiving dream into reality.
Robert Wade, left, from Bicycles By Design and Endangered Crafts Officer Mary Lewis

Shropshire festival fighting for endangered crafts

More than 200 heritage crafts are at risk of becoming extinct in the UK, and the battle is on to save some of the crafts indigenous to the Ironbridge Gorge.
- Advertising -

Free Mini exhibition drives into Shrewsbury prison

Mini is 60 and to mark the occasion The West Midlands Mini Owners Group are celebrating behind the high walls of Shrewsbury Prison this Bank Holiday weekend.
Georgie Dixon, marketing and event coordinator at sponsors Rybrook Shrewsbury with Hannah Gamston, event manager at Severn Hospice

Severn Hospice revs up support for outdoor cinema

A Shropshire car dealership is revving up support for a local charity by backing its upcoming outdoor cinema screening events.
David Domoney from ITV’s Love Your Garden is appearing at this year's show

Final preparations take place ahead of Shrewsbury Flower Show

Organisers of this year’s Shrewsbury Flower Show are putting the final touches to The Quarry ahead of what promises to be another bumper event.
Publican Lance Pettet outside The Lamb Inn

£285,000 investment breathes new life into The Lamb Inn, Edgmond

The Lamb Inn, situated in the village of Edgmond near Newport has reopened following a £285,000 investment.
Wood's Brewery

Wood’s launch festival in South Shropshire

Wood Brewery are throwing open their doors for ‘Wood’s Fest – Bash at the Brewery’ in Wistanstow, near Church Stretton on Saturday, 24 August.
Beatons Tearooms deliver a stylish take on quintessential afternoon tea

Beatons Tearooms and Bookshop to open in Wellington

Beatons Tearooms and Bookshop have confirmed that it will soon be opening its doors in Market Square, Wellington.
- Advertisment -

Featured Articles


few clouds
13.5 ° C
14 °
13 °
82 %
20 %
20 °
17 °
18 °
18 °
19 °
- Advertisment -
- Advertisment -

Latest Articles

- Advertisment -