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Liz is sailing ahead with new sustainable business

A Shropshire woman’s love of sailing has led her to build a business selling sustainable products.

Liz and her husband Mike taking part in the national sailing championships
Liz and her husband Mike taking part in the national sailing championships

Liz Senior, who lives near Shifnal, has won numerous national sailing trophies and has a passion for the ocean.

She has now launched a new firm, LS Branding, selling eco-friendly promotional merchandise, including an award-winning drinking bottle, which is helping to clean up the environment.

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“Sailing is a big part of my life and I am very concerned about the amount of plastic polluting the sea,” said Liz.

“When I decided to set up my new company selling sustainable branded products the first item we chose was the ‘Ocean Bottle’, which is fully recyclable. What we really love is that a significant proportion of the proceeds from each sale funds the collection of ocean bound plastic, to the equivalent of 1,000 bottles for just one Ocean Bottle sold.

“This got me thinking about the environmental impact of the whole promotional market place and I wanted to ensure that all our products have a low carbon footprint and are not contributing to the ‘plastic problem’. We have since worked with carefully selected suppliers to create a product catalogue which is part of the solution, not the problem, and whilst helping brands to really stand out.”

LS Branding was launched with the help of a Step Up for Business programme run by Bridgnorth business consultancy Good2Great.

The initiative, which helps existing companies to grow, as well as new start ups, comprises eight master classes as well as individual coaching, structured support and added help where and when needed.

“Liz followed the programme enthusiastically and accurately and it really paid off – we look forward to seeing her business fly,” said Sally Themans of Good2Great.

The Step Up Business Programme is part-funded by the European Regional Development Fund and managed by Telford & Wrekin Council on behalf of partners Shropshire Council.

Liz added: “With the support from Good2Great we have followed our values and our company ethos, which is to supply sustainable items and merchandise.”

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