Reech Media launches new website and branding for Ultimate

Reech Media has launched a new brand and website for Shrewsbury based fitness and events company, Ultimate.

Reech Head of Design Adam Preece with Simon MacDonald
Reech Head of Design Adam Preece with Simon MacDonald

Founded by Simon MacDonald, Ultimate provides a wide range of health and fitness services, including boutique fitness classes at The Shrewsbury Club, fitness weekends and Fitness Festivals and Mud Runs. Ultimate is also the driving force behind the popular Shrewsbury 10k, sponsored by Mercedes-Benz of Shrewsbury.

Inspired by Ultimate’s personable approach, Reech Media transformed the existing brand to reflect the company USPs: experience, class concept and a focus on wellbeing. This started with the development of a new name for the company – Ultimate, which was previously known as Ultimate Fitness Experience.

Reech then developed a new brand identity and logo to carry throughout the Ultimate brand. The new branding is modern, clean and impactful with a logo concept that has been seamlessly carried throughout the company’s other ventures and events for an instantly recognisable brand.

The development team at Reech then built a WordPress platform that is functional and sleek in design to showcase everything Ultimate has to offer. The website is contemporary and authentic, yet practical, with clear calls to action to provide users with information on each fitness event, client testimonials and keep up to date with the latest company news. An integral feature of the new website is the ability to book classes online.

Reech Media Creative Director, Dena Evans, commented “This has been a really exciting project for us to work on as we’ve provided Ultimate with a fully-managed service. All of our teams have touched this project in some way – from branding and design, to content creation and videography, down to the development of the new website. We’re really pleased with the final results and are proud to help Ultimate relaunch their business with a brand and website that more accurately reflects their brand ethos.”

The website is boosted with bespoke photography, that showcases the diverse range of classes and services available from Ultimate, which also includes 1-2-1 Personal Training sessions with Simon and his team. Following launch of the website, Reech Media has provided further support to Ultimate with the development of a bespoke social media launch video to help communicate the new-look company to current and prospective clients, which is in-line with the bold new brand and website.

Simon MacDonald, Founder of Ultimate, said: “It was important the new branding and website did not alienate anybody, and that we retained our friendly and approachable feel to inspire everyone from complete beginners to fitness fanatics. With clear navigation links and fast loading times, there’s no waiting around – our new website is at the front of the race!”

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