Reech Media rebrand local charity, Stay Telford

Reech Media have recently launched a new logo for Shropshire based organisation, Stay Telford, to commemorate the charity’s 30th birthday in 2020.

Dena Evans from Reech with Terry Gee and Kay Bennett from Stay Telford
Dena Evans from Reech with Terry Gee and Kay Bennett from Stay Telford

Stay is a local charity that provides support and housing services for homeless and vulnerable people in Telford. With 65 accommodation units, Stay is committed to helping those who have nowhere else to go. The charity also offers a Floating Support Service and Homeless Outreach Service to guide people who are homeless or are at risk of becoming homeless by helping them develop the skills needed to maintain a tenancy, manage money and succeed in education, training, work placements and apprenticeships.

Reech Media, a full-service marketing agency located on Shrewsbury Business Park,
were delighted to be approached by Stay and carry out the logo re-branding project.
The creative team at Reech designed a clean, more contemporary logo – but ensured
the new design still paid homage to the old logo and brand history by reusing the same colours.

The new strapline ‘Supporting Brighter Futures’ was also incorporated to encapsulate the values of the charity and strengthen emotional engagement. The team at Stay were delighted with the output and are excited to showcase the new logo on all marketing materials going forward.

Creative Director of Reech, Dena Evans, commented on the project: “It was a privilege to be asked to redevelop the ‘Stay’ brand in Telford. As a local business, we’re always looking for ways that we can give back and help out fantastic local causes and do our part in supporting them with our services and expertise.

“This year the charity celebrates 30 years, so we wanted to make this rebrand fresh and exciting. We utilised the colours from their existing logo, using a curving ‘S’ to form a house, illustrating the shelter and support Stay offers to those who need housing support.”

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