M3 and SDI target £2.5m of new sales with collaborative boost for the retail sector

This article is more than 1 year old. Please read this page keeping its age in mind.

M3 has joined forces with one of the UK’s leading point-of-sale and visual merchandising display specialists to provide an industry first.

Stuart Tilley and Ian Wright from SDI with Nick Lovett (M3), Glen Pawson (M3), Matt Evans and Ashley Parr of SDI
Stuart Tilley and Ian Wright from SDI with Nick Lovett (M3), Glen Pawson (M3), Matt Evans and Ashley Parr of SDI

The full-service advertising agency, which has offices in Albrighton, Birmingham and London, has signed a strategic collaboration with SDI that is promising to transform the way retailers and brands deliver the best possible customer experience.

It is anticipated that the end-to-end solution will give clients a single point of contact for all of their POS systems and display work, from the initial design and marketing planning to the manufacture, install and digital disruption that will drive traffic and improved sales.

This new approach is expected to generate £2.5m of new sales, with the possibility of creating up to 10 jobs across the two businesses.

“It’s a partnership that makes perfect sense; we’re pretty much fusing together the best of the advertising, marketing and digital world with experts in point of sale and retail displays,” explained Nick Lovett, Managing Director of M3.

“What would normally happen is that the retailer or brand would use one, two or even three agencies to come up with the plan and the idea, then attempt to bring in a display specialist to try to make it happen. As many people in the sector will tell you, this can lead to a lot of failed dreams and expensive mistakes.”

He continued: “What we are doing with this collaboration is offering a single solution where both parties are involved from the outset. This will help us deliver our value-added expertise earlier on in the process and should speed up lead times, be more cost effective for the customer and, importantly, unlock customer engagement.

“We already work with Marston’s, F1 Autocentres and Harley Davidson, whilst SDI have a client book that features some of the world’s largest brands, including Dior, Harrods, Marks & Spencer and Tesco.”

The partnership approach seems to be working, with the first client signed up to use this new solution.

ROKiT, a new player in the 3D smartphones marketplace, has appointed M3 and SDI to look after the fit-out and digital engagement strategy for the first of many retail outlets.

Matt Evans, Retail Sales Director at SDI, commented: “We are really excited with this collaboration and believe it gives us a natural partner to help us move our business to the next level.

“Both companies thrive on creativity; we deliver it through the latest techniques, finishes and the technology we build into our displays and visual merchandise, whereas M3 and its team of specialists can provide the digital disruption.

“All retailers and brands are looking for their displays to work harder so they get the consumer engaged, drive footfall, promote special offers and deliver successful proximity marketing. Our collaboration gives them a clear way of achieving the best of both worlds.”

Shropshire Business News sponsored by...
Shropshire Live Business
The latest Shropshire business news from the Shropshire Live team. Send us your business news to business@shropshirelive.com. Interested in advertising with us from just £50 per week? Call Fiona on 01743 816 817 or email sales@shropshirelive.com.
Advertise with us for £50 per week

Advertisement Feature

Cartwrights provide a convenient waste disposal solution

Do you need a skip or trade waste disposal solution? With a modern fleet of over 20 vehicles and a dedicated customer-focused team, Cartwrights can provide the service you need.
- Advertising -
Advertise with Shropshire Live for £50 per week
Flash flooding hit many roads across Telford. Photo: Telford & Wrekin Council

Flash flooding hits Shropshire on second night of thunderstorms

Heavy rain caused flash flooding across parts of Shropshire last night as the county was hit by another storm.
Preparing to discover their A level grades at Telford College are, top from left, Tom Ollivier, Faye Oliver and Matthew Thomas, with bottom row from left, Yuki Tanaka, Megan Davenport, and Fiona Robinson

Shropshire students receive A-level results in year with no exams

A-Level students across Shropshire are today receiving grades without having sat exams.
The scene of the collision on Shrewsbury Road in Hadnall. Photo: @OPUShropshire via twitter

Car collides with electricity pole and building in Hadnall

The A49 north of Shrewsbury was closed on Wednesday evening after a car collided with an electricity pole and building.

Omar Beckles rejects new Shrewsbury Town deal

Central defender Omar Beckles will leave Shrewsbury Town after he turned down the offer of a new contract.
Simon Kerrigan

Simon Kerrigan signs for Northamptonshire

Simon Kerrigan has sealed a return to the first-class game by signing for Northamptonshire.
Jason Silverthorn has returned to Telford Tigers for the 20/21 season. Photo: Lauren Rankin

Telford Tigers’ Captain returns for 20/21 season

Telford Tigers are delighted to announce the return of club captain Jason Silverthorn for the 2020/21 season.
- Advertising -
Peter Barfield

Telford company prepares for the future with new brand investment

With the uplift in local house sales in the region, following lockdown, an estate agency board management software specialist based in Shropshire has announced the launch of its brand re-fresh.
Jess and Otis Painting at their new offices in Shrewsbury

Local recruiters expand to provide more opportunity for the job market

Local recruitment firm, Team4You, is continuing with their progressive approach to recruitment by expanding into a new office to better help the current job market.
Dena Evans from Reech with Terry Gee and Kay Bennett from Stay Telford

Reech Media rebrand local charity, Stay Telford

Reech Media have recently launched a new logo for Shropshire based organisation, Stay Telford, to commemorate the charity’s 30th birthday in 2020.
The transformed Squatters Cottage in Lightmoor Village

Rare 18th century cottage in Telford brought back to life

A rare and dilapidated 18th century cottage in Telford has been brought back to life following a restoration project.
Polka Dot Travel in Market Drayton

Travel agent targets youngest adventurers for reviews

Polka Dot Travel in Market Drayton has temporarily swapped Trustpilot for toddlers as it hands its reviews over to its youngest travellers.
Shirehall Shrewsbury - Image Shropshire Council

Shropshire and Telford & Wrekin Councils: your guide

From types of councils to council cabinets. This is your guide to Shropshire and Telford & Wrekin Councils.
- Advertising -

Theatre Severn to live stream Queen tribute this Saturday

Following sell-out performances at the venue in recent years, FLASH: A Tribute to Queen will bring a special live streamed performance direct from Theatre Severn on Saturday.
The Granary Gallery at Weston Park

Shropshire Virtual Show offers exhibition prize to local artists

Professional and amateur artists are due to compete in an inaugural online show celebrating the best of the county, with the chance to have their work displayed at an exhibition at Weston Park this autumn.
Two of the ‘Shropshire’s Got Talent’ competitions judges - Ian Bartholomew and Loveday Ingram

Coronation Street star and stage heavyweights to judge Shropshire virtual talent show

Coronation Street’s Geoff Metcalfe, actor Ian Bartholomew, joins stars of stage and screen who have generously offered their time to take part in ‘Shropshire’s Got Talent’, an exciting online competition open to all.

Salopian Brewery take Overall Gold in first ever Digital Beer Awards

An English Bitter from a brewery in Shrewsbury has beaten almost 500 different beers from across the UK to be named overall Gold at the inaugural SIBA Digital Beer Awards.
Pictured behind the bar are Alex Marsh, Landlord at the Swan with Heather and Rich Marsh

Joule’s Brewery opens its newest Taphouse in Forton

Regional Brewer Joule's Brewery has opened its newest Brewery Taphouse, The Swan Hotel, Forton.
Wardington’s Original Ludlow Gin

Ludlow Gin wins four medals at London Spirit Competition

Wardington's Ludlow Gin is celebrating after winning four medals in the London Spirit Competition earlier this month.
- Advertisment -

Advertisement Feature

Weather

Shropshire
haze
21 ° C
22 °
20 °
73 %
4.1kmh
75 %
Thu
22 °
Fri
24 °
Sat
18 °
Sun
19 °
Mon
21 °
- Advertisment -
- Advertisment -

Latest Articles

- Advertisment -