Jessica Bell, 11, from Redhill Primary School in Priorslee, spent Saturday 6 March at Sainsbury’s Telford raising awareness of Fairtrade products.

Jessica conducted survey’s following on from a school project, asking customers if they buy Fairtrade products and if they don’t, why not? Around 90 people responded with Jessica now compiling the results.

The event took place as part of Fairtrade Fortnight.

Jessica's Mum, Kerry Bell said: I'm so proud, Jessica has been learning about fairtrade at school, she was so interested she researched further at home and wanted to help raise awareness of the need for people to purchase fairtrade products."

Redhill Primary School teacher, Michelle Sedgbeer, praised Jessica for the work she had done both inside and outside the classroom. Michelle commented: "Jessica was an inspiring pupil who had taken on a great responsibilites, its great to see learning come to life outside of the classroom."

Sainsbury’s stocks more than 800 Fairtrade products and the company’s Fairtrade sales generate an annual social premium of $16 million.

Sainsbury’s customers have contributed to the education of thousands of school children, helped to improve health and social care for workers and their families, and added to community infrastructures such as roads, bridges, lighting and wells.

Store manager Ian Sutton said: “The fact that buying Fairtrade products can really make a difference to the lives of people living in the developing world is a humbling one and I think we should all make the effort to buy Fairtrade products whenever we can."

"Sainsbury’s supports Fairtrade Fortnight because it is our opportunity to share with our local community the importance of Fairtrade and to help our customers understand that buying Fairtrade products needn’t make a huge hole in your pocket and can easily become an everyday way of life.”