film guru the film guru knows all!
shropshirelive.com with cineworld Shrewsbury present the film guru who knows everything movie wise.

Find out the answers to the questions you have been asking.

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the big movie questions and the answers

Q. What are the summer films to look out for?

A. Shrek Forever After and Toy Story 3 will be keeping the kids and familys entertained. Twilight Eclipse will be hugely popular with all ages. The A-Team should keep the 80’s revival going along with The Karate Kid. Personally I’m looking forward to Get Him To The Greek, Knight And Day and Cats And Dogs: Revenge Of Kitty Galore.

Q. You predicted last time that Kick Ass was the ‘sleeper hit’ and it looks like your right – why has this film attracted so much attention?

A. Generally because the film is very close to the bone, not for anyone who is easily offended and once you see the film its pretty much all you can talk about and you tell everyone about it so word of mouth has definately helped. There have also been some negative reports in the press regarding the levels of violence in the film and also the bad language. This kind of media attention usually only serves to boost a films popularity as people want to see what the fuss is about.

Q.Are you a fan of the Toy Story Franchise and have you heard any news on the third instalment?

I have heard very little so far apart from that it will be in 3-D. I should have more information at the start of May.


Q. I am a fan of disaster movies are there any being released this year? - Craig Lewis – Wem.

A. I’ve been pestering out marketing and film buying department and after much digging we can’t find anything really for this year to fill your disaster movie needs I’m afraid. It seems 2009 was the year for the disaster movie with Knowing and 2012 being the biggest hitters.

Q. How come some films don’t get shown at all cinemas in all areas of the country? - Mark Haynes – Market Drayton

A. It costs roughly about £1000 per print to produce a movie on 35mm film. This is obviously a huge cost when you consider how many cinemas there are around the country if you wanted every site to have a copy of the film. It’s not a problem for the latest blockbuster with an all star cast and big budget that is pretty much guaranteed to pull in huge numbers of people, but for a smaller film with a small cast and budget it’s a risk the distributor can’t afford to take.

So what happens is these films get a “Limited” release which usually means about 100 copies of the film gets made. Obviously these copies of the film go to the bigger cinemas as they want as many people to watch the film as possible. Once the film has been out a couple of weeks these copies then get moved around to other cinemas but of course by this point the marketing for the film has stopped and interest has decreased.

We do try our very best to show as wide a range of titles as possible, as film fans ourselves we want to watch these smaller films too, unfortunately sometimes it just isn’t possible.

Q. What was all the fuss about with Alice In Wonderland and some cinemas threatening not to show it? - Nikki Powell – Shrewsbury

A. The problem was with Disney wanting to reduce the amount of time between the Cinema release of the film and the DVD release of the film from 17 weeks to 13 weeks. Thankfully Cineworld were the first major chain to agree to show the film with Disney, no one wanted to not show it given the large British cast.

Q. Why are drinks and popcorn so expensive to buy in the cinema and what are the rules for bringing your own? - Stuart Moore – Bridgnorth

A. Our policy is that food and drink not purchased from the cinema can not be taken in to the screen. We don’t want pizza and burger smells ruining people’s enjoyment of a film. First and foremost we are a business and the vast majority of our profit is through the sale of food and drink. Basically if people didn’t buy food from us we wouldn’t function as a business. We offer a wide selection of sizes for our food and drink which not all of our competitors do and we are also amongst the cheapest, with larger sizes offering greater value.

Q. Can you suggest some films that are suitable for my family to go and see I have two daughters aged 8 and 10? - Laura Beddows - Telford

A. Most family films get released around the kids holidays, at the moment Nanny Mcphee And The Big bang has been hugely popular, How To Train Your Dragon is also very good.

You can also pop along to our Movies For Juniors on a Saturday morning at 10am. We show a choice of 3 films for £1 per person. The films we show vary from week to week so check the website or drop in and get a film times leaflet.

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