Colleagues at the Trust which runs Shropshire’s two acute hospitals are celebrating after they won an award for their fundraising efforts during the national Dry January 2015 campaign.
Charlotte Banks, Staff Involvement Lead at The Shrewsbury and Telford Hospital NHS Trust (SaTH), and Dave Burrows, Communications and Engagement Officer at SaTH, were named as Dry January Champions for Fundraising.
Dry January encourages people to talk about alcohol and supports them to think about the way they drink. With over two million people in England going booze-free for the month of January, the 2015 Dry January was the biggest campaign yet. Alcohol Concern teamed up with Public Health England (PHE) for the campaign to offer support via social media and made online advice sessions available to those taking part.
Charlotte and Dave raised more than £400 for the cause and provided regular updates about their efforts with weekly blogs, and a video round-up where they discussed how the month had gone for each of them.
Charlotte said: “Taking part in, and completing, Dry January did me the world of good. It was certainly good to show constraint and change my after work drinking. Not only does Dry January make you assess your relationship with booze, it makes you challenge our alcohol culture head on.
“We’re delighted to have won the national Fundraising Award – it was a great experience taking part, and to receive so much support.”
Dave said: “Dry January was an interesting challenge as, whilst I certainly don’t have a drinking problem, I do enjoy my beer.
“Having the support of so many people was what really helped keep me going during the month.
“It’s amazing to have been recognised with a national award for fundraising but the credit really should go to all the generous people who donated their money to us for such a fantastic cause and I would like to thank each and every one of them.”
Emily Robinson, Director of Campaigns at Alcohol Concern, said: “We’re incredibly proud of all our participants and fundraisers and want to recognise and celebrate those who took the biggest Dry January campaign yet to a new level.”
“The aim of Dry January is to help people to think about their drinking, and to get support in breaking bad habits. With over 50,000 people taking part, it’s great to see how people took this further and supported their friends and communities.
“Preparations are now well underway to make the 2016 Dry January campaign even bigger and better.”
Results show that 72% of participants had reduced their levels of harmful drinking six months after completing Dry January – showing with the help, advice and support Alcohol Concern offer throughout the month, the Dry January model can really change behaviour and reduce drinking in the long term.
Here are the 2015 winners:
Dry January champion of 2015 for innovation – JOINT winners
• Sunderland City Council
• Darlington Borough Council
Dry January champion of 2015 for fundraising
• Charlotte Banks and David Burrows – The Shrewsbury and Telford Hospital NHS Trust
Dry January champion of 2015 for digital media
• Jackie Daniel, Chief Executive Of University Hospitals of Morecambe Bay NHS Foundation Trust
Dry January champion of 2015 for health and fitness
• Steve Lewis and Fishguard AFC
Dry January champion 2015 for community engagement
• South Tyneside Happiness and Wellbeing Network
Dry January champion 2015 for engagement in the health sector
• Derbyshire Community Health Services NHS Foundation Trust
Dry January champion of 2015
• Claire Thompson