Oswestry Rugby Football Club has taken delivery of smart, eye-catching post protectors thanks to a donation by a Shropshire firm of solicitors.
The club has joined forces with Lanyon Bowdler Solicitors to create a community-based partnership with a difference.
As well as traditional branding through signage, the club now have a Lanyon Bowdler teddy bear mascot, which makes an appearance at home games and travels with the team to away matches.
Using the power of social media the club is able to share photos and match reports with all their followers on Twitter and Facebook.
Don Howell, Chairman of Oswestry RFC, said: “The partnership with Lanyon Bowdler represents a fantastic opportunity for both the club and the community of Oswestry.
“Working with such a trusted name, the local area will see investment into community assets underpinning and the future aspirations of Oswestry Rugby Club.
“Furthermore our club values of Trust, Passion and Respect naturally complements that of Lanyon Bowdler; supporting local businesses, people and communities – that is exactly what this partnership will deliver.”
Commenting on behalf of Lanyon Bowdler, marketing manager Amanda Jones, added: “We support a variety of local clubs, but what really attracted us to Oswestry Rugby Football Club was their passion to engage with us, rather than to just display our logo on some signage.
“It is a busy, popular and thriving club with a great community feel, LBBear is proving to be a popular character which is great to see.
“We look forward to developing our partnership with the club, seizing opportunities to offer legal assistance and support to both the club and its members.”