Sunday, December 21st, 2014

Shrewsbury-born fashion designer brings new collection home

A sensational new fashion collection is having its launch at a Shrewsbury store – where the designer used to work.

Topman Staff with the new line of Hype clothing, pictured is Matt Glover, right, with Topman Manager Charlotte Young and Keiran Roche.

Topman Staff with the new line of Hype clothing, pictured is Matt Glover, right, with Topman Manager Charlotte Young and Keiran Roche.

Topman in the town’s busy Darwin Centre has this week taken delivery of the new range from rising fashion label Hype.

It’s a homecoming for one of the men behind the name because Aidy Lennox used to work at the store on the Darwin’s Upper Level and is still a regular visitor to the town.

Aidy, 25, who lived in Sutton Farm, Shrewsbury, now lives in Leicester where Hype is based and he said:

“As we have been so successful being stocked with Topman, I made sure we could get into my hometown, Shrewsbury, as I know a lot of support comes from there and I enjoyed working there and one of my best mates, Matt Glover works there now.

“I’m planning on being home in the next week or two and intend popping in to see how the new line is going.”

It’s a special thrill for the staff at Topman where they took delivery of the Hype T-shirts, beanie hats, knitwear, sweatshirts, rucksacks, new 5-panel caps and socks and Topshop manager Jess Wills, said: “Aidy and our Topman manager Charlotte have really pushed for it to come to this store because Shrewsbury is Aidy’s home town and he used to work here.

“It’s a real thrill for us, especially as locally it’s only available online otherwise. It hasn’t been rolled out anywhere else yet. There are 15 stores in our region and some of them are much bigger than us but we’re the first to stock it.”

Charlotte Young, Topman Brand Manager, said: “Hype have just gone nationwide and so it is fantastic to have their clothes here. I’ve worked really hard with Aidy and with our head office to get them here.

“We all really like them. They are for the Topman store but we all enjoy wearing them and they’re really popular with our customers, they’ll go really quickly.”

Kevin Lockwood, Manager of the Darwin, Pride Hill and Riverside Shopping Centres, said: “It’s a real feather in the cap of Topman that they have managed to become the first store to stock the new Hype range.”

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